Named and rolled out the YOUinspired program - Lenovo's first Tumblr presence. Tapped 250+ emerging artists, designers, chefs, musicians and technologists from around the world, gave them Lenovo devices, and asked them to share who they are, what they make, and the role technology plays in it all.
Branded Wells Fargo's newest line of credit cards, in partnership with American Express. Captured the exclusivity and boldness of the product through a variety of collateral.
My concept was selected but never went live due to internal client reasons.
It’s not a direction.
It’s a drive.
Movement with purpose.
The difference between keeping on and making progress.
It’s what got you this far.
And together, we’ll go farther.
The new Wells Fargo Propel American Express card.
Designed for those who know, there’s only one way to go from here.
TwoSmiles by HP
Created the Smile Project - a video series featuring a scripted anthem and off-the-cuff vignettes that capture the power of a smile.
TwoSmiles by HP: More than a moment
HP Slate 21
Introduced HP's 21" Android All-in-One with an edgy campaign that pushed the boundaries of the company's traditional product marketing. Created 2XL Android featuring twin emerging Australian comedians, the Nelson Twins.
Chris and Justin Nelson of 2XL Android fight tinytainment with HP Slate 21.
Chris and Justin Nelson of 2XL Android are trying to save the world from embarrassing social media moments with HP Slate 21.
Chris and Justin Nelson are on a mission to let everyone know when it comes to screen size, bigger is better. See what happens when you enlarge your love life with HP Slate 21.
Large Form Small Screen
Chris and Justin Nelson of 2XL Android speak out against small screens (and small combs) with HP SlateBook.
Helped launch Lenovo's new line of smartphones with a global print campaign that focused on the user and the product's role in their lives.
Pitched and won the Lavazza social account. Concepted and executed monthly always-on social content on Instagram, Facebook and Twitter.
Created a digital experience that celebrates the user-inspired innovation of Lenovo's next-gen YOGA laptops and tablets.
Full responsive site redesign. Established honest and approachable brand voice and wrote all site content.
Traveled to Connecticut, Madrid, Rio de Janeiro and Shanghai to support CMS training and help prepare site administrators for future maintenance.
Joe Biden's Teeth
What started as a pet project for the 2008 election, turned into a full microsite complete with a Tooth Chronicles timeline and a Trident sponsorship. Thanks Joe Biden!